In Cannes, AS Labruna will represent environmental sustainability also in terms of the chain of transactions and interventions and in terms of certification of emissions and the environmental impact of individual engines (the so-called Lca, Life-cycle assessment).

The Blockchain project AS Sea 4.0, (a public digital register that contains all the information on the propulsion system), the first Italian one in the nautical components sector, will be launched at the Cannes Yachting Festival, which will take place on the French Riviera from 6 to 11 September and then officially presented from next 22 September at the Genoa Boat Show.

We make a choice of eco-sustainability at 360 degrees – comments Massimo Labruna, CEO of the Monopoli company (in the photo) – starting with the ‘phygital’ presence within the Yachting Festival and presenting the entire E-Vision range (electric motors within and outboard, hybrid systems, methanol and hydrogen fuel cells) and the blockchain project, bringing together atoms and bits.”

In fact, AS Labruna will welcome visitors to its stand and invite them to use special 3D viewers and multimedia totems through which to immerse themselves in an augmented reality that will tell about products and processes.

The goal is also in this case to reduce CO2 emissions, reducing the handling and transport of materials, almost completely eliminating the paper component, and highlighting, starting with our exhibition, the philosophy of a company that by now for some years it has pursued sustainability in all senses.

This project of excellence makes the exhibitor AS Labruna also conquer the “Green Route” logo conceived by the French exhibition in order to highlight the eco-performing solutions developed to reduce the environmental impact of marine industry on the sea and marine ecosystems.


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