Yanmar doubled indeed its efforts last September and took part to two important yachting exhibitions, both of them held in France. The first one was, of course, Cannes Yachting Festival at the new-look Cannes exhibition. The other one took place only a few days later in La Rochelle, in Western France. At Grand Pavois La Rochelle, Yanmar had a stand as well as an in-water slip where visitors can head out on the water to experience the ground-breaking Dtorque diesel outboard engine.
Highlighting the advanced technology
«The launch of our new office in France has had a really positive impact on business growth and has enabled us to build a closer connection to the market. It is crucial that we back this progress and invest in our show attendance to further raise awareness about our extensive family of new generation common-rail marine diesel engines to visitors at Cannes and La Rochelle», said Yanmar France SAS General Manager Julio Arribas.
Introducing its new 4LV250 sterndrive marine diesel engine and the Dtorque 111 twin-cylinder 50 hp diesel outboard engine at the Cannes show for the first time, alongside the popular 6LY, 8LV and JH series, Yanmar used its attendance to effectively highlight the advanced technology and innovations behind its complete line-up of sailboat and powerboat engines.
Yanmar models on display in La Rochelle
In La Rochelle, Yanmar models on display included the 3YM30, 3JH40, 4LV195 and the Dtorque. As the exclusive global distributor for Dtorque, Yanmar also offered visitors to the stand the chance to make an appointment for a sea trial at the show, on board a Survitec model SDB fitted with the diesel outboard.