DEUTZ won 2021 German Brand Award for its brand communications and influencer marketing during CONEXPO 2020. The German engine manufacturer indeed received a special mention in the Excellence in Brand Strategy and Creation category of the 2021 German Brand Awards for its ‘DEUTZ daily’ campaign at the US trade fair held last year. At that time, right after the pandemic outbreak, the communication campaign was launched also due to the limited face-to-face meetings and talks.
Why DEUTZ won 2021 German Brand Award in this category
«The DEUTZ brand stands for customer focus and innovation. We offer our customers products and service solutions that are tailor-made for their specific requirements, and we make increasing use of digital marketing to communicate this. Speed and flexibility are clearly the best foundation for long-term customer loyalty», commented Michael Wellenzohn, member of the DEUTZ Board of Management responsible for sales, marketing, and service.
Through its online communication at CONEXPO, DEUTZ quickly shifted its trade fair activities and the interaction with visitors and customers to its employees working in the office or at home. Push notifications and the involvement of influencer Dirk Monkey proved a huge hit with the community.
DEUTZ welcomes new minority shareholder
Furthermore, the German manufacturer has recently announced that Ardan Livvey Investors, a private investment boutique headquartered in Amsterdam (Netherlands), had completed the acquisition of a minority stake of 3.9 percent in DEUTZ AG.
According to the official statements, «DEUTZ is receptive to all constructive suggestions on the Company’s future development. The Board of Management has therefore contacted the investor in order to establish a dialog».
One of the reasons cited by Ardan Livvey was that DEUTZ occupies an excellent strategic position with regard to the trends of electrification, alternative drive systems, and more efficient machinery. It is thus well placed to benefit from further change within the industry.