Deutz recently decided to increase its presence in the Middle East thanks to the help of its network. Deutz dealers and service outlets in the Middle East are the real makers for the implementation of this growth strategy for the service business.
Michael Wellenzohn, member of the Deutz Board of Management,said: «Expanding and digitalising our service activities forms a key part of our growth strategy. By building on our presence in the Middle East, we will be better able to meet regional demand for our products and services, which will not only make our local operations much more efficient, but will also significantly improve the performance of the service business as a whole».
Matthias Szupories, Regional Head of Western & Southern Europe, Middle East & Africa, added: «A Bahrain-based partner with a strong presence in the region will serve as the main importer for the several of the Arab Gulf States. The local parts and servicing activities will be expanded and managed from there. Up to 20 local outlets will come on board, including prominent regional companies that will serve as distribution partners for new engines and create a more efficient platform for growth». One of the Arab Gulf States’ first web stores for industrial products will also open as part of the efforts to digitalise the service business.
Deutz has a clear expansion strategy in mind
The first part of the plan will focus on Egypt, the Arab Gulf States and Turkey, where Deutz will work with key importers selected for their strategic importance.
Deutz will be collaborating with two dealers in Turkey in order to strengthen the network of service outlets that already exists in the region. The main importer for the northern anglophone countries of Africa will be a partner based in Egypt that is already a distributor of Deutz products.
«The next step will involve working with our partners, who are big names in the region, to continue expanding our network of dealers and service outlets in the Middle East» said Wellenzohn. «We will benefit, of course, but most of all, so will our customers. All around the world, we also aim to live up to our service promise of caring, supporting and delivering».