Bobcat. A new distribution center in Germany
4 October 2018. Bobcat has announced the opening of a new distribution and spare parts center for Europe, the Middle East and Africa (EMEA) in Halle, Germany. The new center will ensure speedy delivery of spare parts and other components to dealers and customers throughout EMEA.
Currently, Bobcat has around 180 dealers in 75 EMEA countries. By investing in the new facility in Halle, Bobcat will ensure a faster service for the company’s dealers and their customers.
From Germany to EMEA
Located close to Leipzig Airport, the new 43,000 m2 Aftermarket Service Center covers an area equivalent to 14 full-sized football pitches. Over 150,000 different spare parts and components are stocked in the new center.
The spare parts are delivered from Bobcat factories (in USA and Europe) and certified suppliers from around the world and made available directly to dealers and their customers in EMEA.
The center is also responsible for supplying aftermarket products to the Parts Distribution Center in Dubai in the United Arab Emirates. This center supplies spare parts to Bobcat and Doosan Portable Power dealers in the Middle East and East Africa.
Why Halle in Germany?
In addition to the excellent connections provided by Leipzig Airport, the door-to-door proximity with the DHL main European delivery center and the motorway network on its doorstep, Halle was chosen as the location for the new building because of the strategic importance of the German market for Bobcat.
Paulo Florindo, EMEA Aftermarket Senior Director, Doosan Bobcat EMEA, commented: «With the high investment in the new distribution center, we are also very clearly committed to EMEA as a region. The new center will enable us to supply our customers even faster and more flexibly with everything they need. With 130 new jobs created, we are confident we will provide the best service».
What customers and dealers think?
Customers and dealers alike seem very impressed by the efficiency of the new spare parts center.
Johannes Vlach, Managing Director of Marep, the Bobcat dealer in Northern Germany, said: «It is good that we can order parts from the warehouse in Halle overnight by express, in order to have them the next morning, to continue the work needed as usual».
Alessandra Silvagni, Marketing and Communications Manager at DMO, the Bobcat dealer in Northern Italy added: «By improving the timing of parts delivery, which today we are able to provide in 24 hours, we have met the ever-increasing needs of our customers».
Paulo Florindo also stated: «The new distribution center is another step in enhancing our customer service. The high availability of original spare parts guarantees customers a fast delivery of required products and the least possible downtime».