FPT Industrial confirms its commitment to sustainability through contemporary art by becoming Technical Sponsor of the Italian Pavilion at the 59th International Art Exhibition – La Biennale di Venezia.
The sponsorship of the Italian Pavilion, promoted by the Directorate-General for Contemporary Creativity – Italian Ministry of Culture, which stars artist Gian Maria Tosatti with an environmental installation by Eugenio Viola, is a major opportunity for the company to once more support Italian excellence in the prestigious international setting of the Art Biennale 2022, while simultaneously consolidating its focus on environmental, ethical and social issues.
In fact, the exhibition, entitled Storia della Notte e Destino delle Comete [History of Night and Destiny of Comets], which investigates the relationship between man and nature and encourages reflection on the current state of humanity and its future prospects, explicitly refers to the United Nations 2030 Agenda for Sustainable Development, the action plan for people, the planet and prosperity signed by the 193 UN member states in 2015.
FPT Industrial’s support for the project, which touches on all the topics set out in the 17 goals adopted by the United Nations, thus becomes another building block in a corporate vision constantly oriented towards not only the improvement of product efficiency but also environment-friendly production processes.
FPT Industrial: a work of art
Storia della Notte e Destino delle Comete by Gian Maria Tosatti invites the visitor into a narrative experience that declares the urgent need to reflect on the most appropriate ways of refocusing attention on the environment, the urban landscape and sustainable ecologies. The spaces dedicated to the final vision, Destiny of Comets, feature the engine loaned for the project by FPT Industrial, which the artist has placed at the center of one of his scenarios. The exhibition concludes with a powerful epilogue, in which the sign foretelling a happy ending appears: a message of hope about the destiny awaiting humanity that, like a comet, has crossed the universe with a great luminous trail.
“We are delighted to support the Italian Pavilion at the 2022 Art Biennale, and although the art world may seem very distant from our activities, for FPT it is a way of communicating our values,” states Carlo Moroni, Head of FPT Industrial Brand Communication. “Contributing to the exhibition, with its specific reference to the United Nations Agenda 2030 for Sustainable Development, enables us to affirm our constant dedication to protecting the environment, a distinguishing feature not only of our products but of our entire industrial processes. Our involvement in the Italian Pavilion project perfectly expresses our vision and our commitment to the future.”
This initiative forms part of a path which the company set out on in 2019, when it was Main Sponsor of the Italian Pavilion at the 2019 Art Biennale. Continuing its partnership with Artissima, in 2020 the company launched the FPT for Sustainable Art Award, a prize for sustainability and innovation in contemporary art, aimed at selecting through an international jury the artist whose innovative research and works are the result of a conceptual and sustainable virtuous production process. The winner of the first edition was Italian artist Renato Leotta, while in 2021 the jury assigned the award to Dutchman Lennart Lahuis.