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Kubota. Global strategies and the European market

“Kubota, to become GMB”. The words of Kubota’s CEO explained by Tony Tonegawa About a year ago, when he had already spent the same time at the top of the European motor division, Tony Tonegawa illustrated some of the key steps in Kubota’s strategy to increase turnover. One of...

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FPT Industrial: let’s go, XC13

The XC13 surely sounds agnostic in FPT Industrial’s unofficial nomenclature; it comes, indeed, with a tripartite certification: Euro 6E (winking an eye at the upcoming Euro 7), methane gas and also biofuel, with a link to hydrogen. Andrea Abbà, FPT’s product marketing manager, told us about dialogui...

kubota engines

Kubota. Global strategies and the European market

“Kubota, to become GMB”. The words of Kubota’s CEO explained by Tony Tonegawa About a year ago, when he had already spent the same time at the top of the European motor division, Tony Tonegawa illustrated some of the key steps in Kubota’s strategy to increase turnover. One of...